Ship from DC-to-Store for PickupZach Zalowitz2019-09-23T15:05:26-06:00
DC to Store for Pickup is yet another tool in leading retailers arsenal that keeps customers delighted and returning, but shipping cost become a major consideration for this flow.
It’s unique because, unlike any of the other flows, the goods start in a different source than where the customer receives them.
Retailers who implement ship-to-store from DC flows see:
Reduction in “free shipping” cost done on behalf of customer, when goods not in store
Optimized cubing of material in parcel delivery to store during replenishments
Increases to foot-traffic to drive add-on sales
Maintains retail inventory already in store and minimizes disruption to stock placed specifically for retail
Customers Pickup Order Within 24 Hrs
Net Increase in Sales After BOPIS
Up-Sell at Stores on Pickup
The Ship-to-Store for Pickup Process
Customer Orders on Device
Customers order on desktop, mobile devices or via a store associate on a store selling device.
DC Prepares Order & Sends to Store
The Distribution Center, upon receiving order, fulfills the order and consolidates with the retail replenishmen load. The WMS processes the order and marks it as “in-transit” to the OMS system.
Store Receives Order
Along with other receipts, the store receieves the goods into the store, recognizing the increased inventory but keeping it unavailable from the website. The store associate unpacks the box, takes out the ship-to-store specific goods and sets aside to prepare for customer pickup. Once done, the OMS receives order updates to track status of received goods.
OMS Sends Notification via Email Service
Once the OMS sends signal to the email service provider, the customer is emailed with a ‘Ready for Pickup’ email, which begins the email process.
Customer is notified of available for pickup
Upon notification, the customer comes into the store to receive the goods ordered. Customer finalizes the flow by arriving at stores, signing for the goods and leaving the store. The order is marked completed and the payment is tendered at this point, if not previously (configuration dependent).
Omnichannel initiatives over the last five years have seen a dramatic uptick in the number of store fulfillment projects to fuel cross-channel commerce. This was apparent at Aptos' annual user conference in Florida during