Enabling your customers to have access and buy any items in your network of inventory is key to lifetime value and continued profitability.
The Endless Aisle Process
Retailer Loads all Network Inventory in a Central Repository
Typically in an Order Management System, the inventory across all owned facilities and the extended supplier network (via Drop-Ship Inventory) is loaded and available for request to understand if inventory is available.
Customer Request Inventory Availability from Within Store
If no inventory is available in stores, the store associate uses a device to check if any inventory is available in other notes, typically summed up at a network level for the sake of discussing with the consumer.
Customer Orders Available Inventory through Device In-Store
Typically, through the same device used to check inventory the customer completes an order to be shipped directly to them, or in some cases made available for pickup back at the original requesting store.
Retailer Ships the Goods to Desired Location for Customer
Depending on customer’s desired fulfillment option, the order is fulfilled by another node which the OMS chooses is most optimal and the customer receives the goods ordered. Tender is settled against at the point of shipment and the initial order lifecycle is completed.
Retailers who implement Endless Aisle Capabilities experience:
Increased Store Sales
Higher Lifetime Value of the Consumer
Increased Margin in Order Fulfillment (when sourced via SFS)
Increased Inventory Utilization
of Customers order from competitor when retailers are out of stock
of inventory is typically out of stock when customer shops in store
Each of the four sections below are preparation areas to consider before starting your project. Hover over each line item to get more details and validating questions.
Research & Requirements
Assessing Inventory Accuracy
Understanding ‘Inventory Protection’ Strategies
System Design & Implementation
Designing ‘Real-Time’ Inventory Integrations
Designing Sourcing/Allocation Rules for Fulfillment
Omnichannel initiatives over the last five years have seen a dramatic uptick in the number of store fulfillment projects to fuel cross-channel commerce. This was apparent at Aptos' annual user conference in Florida during