The Buy Online, Pickup In Store (BOPIS) use case, also known as “Click and Collect,” allows consumers to order from a digital device with same-day or pickup later options. Consumers now expect to order from any device, anytime and pickup when they want.
The Buy Online, Pickup In Store Process
The Benefits
Retailers who implement Buy Online, Pickup In Store experience:
- Higher foot traffic leading to increased add-on sales.
- Greater utilization of store associates.
- Increase in store inventory turns.
- Increase in inventory accuracy.
- Increase in online conversion rates.
The Preparation
Each of the four sections below are preparation areas to consider before starting your project. Hover over each line item to get more details and validating questions.
Research & Requirements
- Complete a Compeitive Analysis
- Understanding Timing of the Project
- Getting Organized for Requirements Sessions
System Design & Implementation
- Confirming Picking / Pickup System
- Validating Customer Interactions
- How ‘Real-Time’ Does Integration Need to Be?
Project Planning
- Building a foundation of good data
- Understanding Project Dependencies
Change Management Considerations
- Corporate Governance of the Solutions
- Impacts to the Store Associates in the Field
The Challenges
Inventory Related
Challenges
- Inventory is missing or misplaced in store
- Inventory is damaged or not in sellable state
- Inventory is received, but not in pickable state
Considerations
- Inventory Protection Levels
- Timing of Making Inv. Available
- Historic Damage / Shrink Rates
- Lifecycle of Products for Eligibility Rules
Store Associate Related
Challenges
- No notifications of new/aging orders
- Sub-optimal picking process
- Mis-picks (color/size differences)
- Slow picking process because layout knowledge
Considerations
- Frequent (digital) Associate Training
- Store Picking Process
- OMS Validation of Picking
- Corporate Governance via Reports
The Buy Online, Pickup In Store Insights
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How It Works
Here is our methodology to ensure the success of your omni-channel business solution.
Business Case & Roadmap
Key Services Delivered:
- Define Current Capabilities
- Define the Future State
- GAP Analysis
- Solution Alternatives
- ROI Analysis
- Business Solution Roadmap
Requirements & System Selection
Key Services Delivered:
- Solution Requirements
- Key Business Scenarios
- RFI/RFP Demos
- References
- Contract Negotiation
- System Selection
