The Buy Online, Pickup In Store (BOPIS) use case, also known as “Click and Collect,” allows consumers to order from a digital device with same-day or pickup later options. Consumers now expect to order from any device, anytime and pickup when they want.
The Buy Online, Pickup In Store Process
The Benefits
Retailers who implement Buy Online, Pickup In Store experience:
- Higher foot traffic leading to increased add-on sales.
- Greater utilization of store associates.
- Increase in store inventory turns.
- Increase in inventory accuracy.
- Increase in online conversion rates.
The Preparation
Each of the four sections below are preparation areas to consider before starting your project. Hover over each line item to get more details and validating questions.
Research & Requirements
- Complete a Compeitive Analysis
- Understanding Timing of the Project
- Getting Organized for Requirements Sessions
System Design & Implementation
- Confirming Picking / Pickup System
- Validating Customer Interactions
- How ‘Real-Time’ Does Integration Need to Be?
Project Planning
- Building a foundation of good data
- Understanding Project Dependencies
Change Management Considerations
- Corporate Governance of the Solutions
- Impacts to the Store Associates in the Field
The Challenges
Inventory Related
Challenges
- Inventory is missing or misplaced in store
- Inventory is damaged or not in sellable state
- Inventory is received, but not in pickable state
Considerations
- Inventory Protection Levels
- Timing of Making Inv. Available
- Historic Damage / Shrink Rates
- Lifecycle of Products for Eligibility Rules
Store Associate Related
Challenges
- No notifications of new/aging orders
- Sub-optimal picking process
- Mis-picks (color/size differences)
- Slow picking process because layout knowledge
Considerations
- Frequent (digital) Associate Training
- Store Picking Process
- OMS Validation of Picking
- Corporate Governance via Reports
Want to ask a proven omni-channel expert?
The Buy Online, Pickup In Store Insights
The Pickup Imperative: BOPIS is Now a Necessity
Every week I see articles come out about the “end of retail” or “retail apocalypse”, but with so many articles focusing on the importance of the customer in-store experience, we still continue to
Top Five Pitfalls of Store Fulfillment, and How to Avoid Them
We were asked to speak recently at Retail Value Chain Federation's (RVCF) annual spring conference on the topic of "Store Fulfillment: Top Five Common Pitfalls, and how to avoid them". The session was
Store Inventory: Selling a Possibility
Omnichannel initiatives over the last five years have seen a dramatic uptick in the number of store fulfillment projects to fuel cross-channel commerce. This was apparent at Aptos' annual user conference in Florida during
Organizing for Omnichannel: Inside and Out
Omnichannel has become an increasingly hot buzzword in retail over the last five years. It’s a differentiator for some and a means of survival for others. Some brands look at it as a
How It Works
Here is our methodology to ensure the success of your omni-channel business solution.
Business Case & Roadmap
Key Services Delivered:
- Define Current Capabilities
- Define the Future State
- GAP Analysis
- Solution Alternatives
- ROI Analysis
- Business Solution Roadmap
Requirements & System Selection
Key Services Delivered:
- Solution Requirements
- Key Business Scenarios
- RFI/RFP Demos
- References
- Contract Negotiation
- System Selection
Looking for help?
